Percipia Introduces New Digital Signage Solution

SOURCE: Hospitality Net

Chicago, IL – Percipia, a leading provider of hospitality integration, telephony, and mobility solutions, launches a new digital signage (DS) solution, Latitude DS. Built on the backbone of Percipia’s Latitude mobility platform, this new solution extends Percipia’s suite of solutions outside of the guest room.

Latitude DS enhances the guest experience by providing two fully customizable solution structures.

Latitude DS can be implemented via a lobby freestanding or wall-mounted Android screen to offer mobile check-in, check-out, spa reservation, flight information, conference schedule, and additional guest-centric information. Furthermore, this new solution can be installed outside of every guest room via a wall-mounted tablet to display the hotel logo, room number, room status indicators like DND, makeup room, and go green service refusal, as well as hotel promotions.

Percipia’s well-known integration engine, Parallax, is the core of this solution. Parallax integrates with over 50 hospitality systems offering guests a fully integrated application for a seamless experience.

“We are always looking for new ways to enhance our current solutions to meet our customers’ challenges. Latitude DS gives your guest the option to independently check-in, check-out, and digitally communicate with your staff. If your guest desire a little more privacy or if they need their room made up, it should be as effortless as pressing one button, and that message is dispatched to the outdoor screen, property management system, workflow automation software, and any other system the hotel desires. I have always believed there is a solution for every guest and Latitude DS is that for those who like a little more independence in a current world of social distancing,” said Michael Velasquez, CEO, Percipia.

Latitude DS is also an extension of your emergency broadcast process. Instantly dispatch and display emergency memos to all screens outside of every room and kiosk station for efficient emergency broadcast updates.

Latitude DS is available now to all new and current Percipia clients.



Headquartered in Chicago, Illinois, USA, Percipia’s mission is to continue to be a respected leader in hospitality technology by delivering telephony and mobility solutions, software, and services in the most innovative and cost-effective way. Parallax application (formerly PTCE) was introduced 20 years ago, which enabled them to interface existing telephony systems with nearly all property management systems and third-party applications. Since then, Percipia has evolved its product offering to include a full-featured hospitality telephone system and custom mobile applications which enhances the guest experience and streamlines operations.

At Percipia, they pride themselves on their ability to provide reliable and exceptional service to their global partners, clients, and guests. The Percipia team works diligently to build next-generation innovative solutions based on hands-on knowledge of the industry. As a result, they have become a trusted and respected organization that always leads with hospitality.

For additional information about Percipia, call 800-806-0408 or visit

HFTP Annual Convention 2019

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Join us in Orlando, Florida this week for the 2019 HFTP Annual Convention!  Percipia will be at booth 22 showcasing our full suite of products!  Stop by to learn all about how Percipia can help enhance the guest experience for your property.

Also, check out Percipia’s CEO, Michael Velasquez, as he joins other hospitality professionals for a panel discussion on mobile apps:  “When to app and when not to app”.  Please see below for a full list of events for this year’s HFTP Annual Convention!

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Find our booth 22 with the FLOORPLAN

View a full list of events HERE

Contact us to schedule a meeting
Call: 800.806.0408 Option 1
See you there!

Percipia Welcomes Nathan, Our new Application Specialist!


It is always nerve-racking coming into a new company and trying to break the ice. Ensuring that new employees feel comfortable is crucial to building a positive transition within a company. We thought it would be fun to ask Nathan a few questions to get to know him a little better.

Q: What is your official work title?

A: Application Specialist.

Q: Can you tell us more about your professional experience/history?

A: I’ve been into computer programming since my grandfather bought me a Texas Instruments 99/4A computer when I was 10.  I entered the Air Force as a programmer in 1996.  For the first 5 years, I worked in Network Administration/Helpdesk.  I spent the next 8 working on the software that runs the E-3 AWACS.  Putting it very simply, it is like Air Traffic Control, but running on a plane.  I primarily worked on surveillance, which dealt with making sure we knew where things were.

 Q: What do you like to do outside of work?

A: I like video/computer games, though I don’t find much time for them anymore.  I also enjoy reading, mostly fantasy or science fiction.  The same with Movies and TV.  I like to run, but again haven’t been able to much.  There was a time I started training to run the Air Force Marathon.  I’d like to do something like that still someday.

Q: What is your greatest travel experience?

A: June/July of ’98.  At first glance the why of what happened seems like a pain, but it turned out really cool.  It was a work trip to Saudi Arabia, the United Arab Emirates, and Kuwait (though I only made it to the first 2.)  We flew into Saudi first, but due to restrictions on travel to and from there since the Kingdom was paying for fuel, we had to leave the area entirely to fly anywhere else.  So, we went to Ramstein AB, Germany next and spent 4th of July weekend there. Took a one day road trip into Luxembourg and Metz, France while we were there.  We also spent a day in Sicily on the way to UAE.  (We split the team on the way back in which is why I never got to Kuwait).  Finally, we were stuck in Bahrain for 2 days on the way home.  That part wasn’t great just because after half a day there wasn’t much to do.

Q: Favorite movie?

A: The Empire Strikes Back.

Q: Guilty pleasure music artist?

A: Not entirely one artist, but what my girlfriend describes as “90’s Teenage Girl” music.   Aqua is an example, not just Barbie Girl, but that too.

Q: What is something that inspires you?

A:  My daughter.  The person she grew up to be truly amazes me.

Q: What would you say your professional goal would be now that you are employed at Percipia?

A: To improve as a programmer.  I’ve been away from it as a full-time thing for a while.

(Video) Percipia’s 2019 Showcase Webinar!


We have unveiled several new solutions areas at this year’s HITEC in Minneapolis. These include Lenovo’s Smart Devices with near-future AI integration, Employee Safety and Asset Tracking solutions with TraknProtect and further smart display integration for AEI’s new guest room devices.

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Watch the webinar to take a deeper dive in understanding how this new solution sets both expand or further complements our existing solutions set for full-service hospitality, casino gaming, and corporate conference centers.



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Percipia’s HITEC Minneapolis in 2019 Recap!


The 2019 HITEC Convention in Minneapolis kicked off as usual with a great party and musical guest Daughtry. Having never been to Minneapolis, I was anxious to experience the local food fare and check out what the city has to offer. I didn’t make it to the Mall of America but heard some reports of the expanse of the structure from a few of our partners and attendees who said it was really something to check out particularly the indoor roller coasters.


As we all rely on email as our go-to for communication, I look forward to meeting our current clients in person. This year I was so happy also to see our partner teams that I work with on a weekly sometimes daily basis. As a reseller of all the telephone majors like; Cetis, Vtech, AEI, Avaya, and Bittel – it’s a great opportunity to view the new products and gain the education I need to help our clients find solutions and devices best suited for their properties.

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We were also excited to announce our new partnership with Lenovo. The new smart device integrations are certainly an exciting opportunity for us to showcase our Latitude Mobile application. Having the Lenovo representative in our booth was great and so informative. Thanks to Manny Saint-Lot for all the new information he shared. I was also so happy to see the team at TraknProtect as busy as ever. Their Panic Devices have launched at over 80 Chicago hotels and they keep gaining new clients. Being in a partnership with TraknProtect makes me proud and allows me to offer our current clients such a valuable resource in providing safety to their staff.

Occupying the booth next to Alexa for Hospitality was a great advantage as we tested out the full voice-activated features, including a vacuum and shower. That’s right voice command to start your bath. WOW.

We were met with some more integration opportunities like a major streaming radio provider. We’re looking forward to adding this to our list of integrations on our Latitude Mobile Applications.

The show really drove home how we’re forging ahead with the right people and partnerships to make sure we stay ahead of the competition by developing amazing integrations to wow your hotel guests.

Thanks, everyone, for another great show and I hope to see you all next year.

Wearable Panic Devices keeping workers Safe and Connected


For most travelers – a safe trip and stay are key. Individually, safety presents itself in different degrees. And something I didn’t consider – the hotel staff. I have rarely thought about their safety. Thinking about it, each time hotel staff knock on the door and enter the room – they are potentially at risk. This gave me pause and I started to look at the changes taking place in Chicago, my hometown.

In October 2017, the Chicago City Council passed an ordinance that required all Chicago hotels to provide certain staff with panic buttons, and to develop increased anti-harassment policies. More recently, the #MeToo and #TimesUp movement catapulted these issues into an action plan.  There’s been a demand for increasing employee rights legislation and union support as well as a cultural shift towards harassment and safety transparency. This demand has erupted into a market searching for tools to ensure employees’ safety and peace of mind and more importantly, an environment that takes back the control.


As a hospitality leader in the telephony and mobile solutions market, we are proud to partner with TraknProtect, headquartered in Chicago. TraknProtect provides a wearable device that when activated, not only sends real-time location information but then provides ongoing tracking as help is on the way. TraknProtect uses a beacon to locate the exact room and floor of the employee. More importantly, the device sends real-time updates and alerts to track location movements while help is mobilized. TraknProtect currently integrates with major Wifi networks like; Ruckus, Aruba, and Cisco Meraki.

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The device offers all workers tasked with direct guest-contact,  the peace of mind and confidence to enter rooms without the worry of any misconduct or safety issues. I’m so proud to have partnered with another Chicago company offering security so I hope the employees working in hospitality won’t ever need to use a panic button. However, prior incidents and new laws have translated the need into reality. TraknProtect is here to guide you through taking the first steps in stopping any further preventable incidents.

Please visit our website and contact us for more information.

First day at the Hawai’i Hotel and Restaurant Show!


Aloha from beautiful Hawai’i!  We are here at the Hawai’i Hotel and Restaurant Show at the Hawaii Convention Center on May 29th and 30th to showcase the “Hotel Room of Your Future” alongside our Channel Partner, Pacific DirectConnect.


We, from Percipia, will be demonstrating our Latitude App on the Grandstream Device, Avaya Vantage Device, and Lenovo Smart Display.  This guest-facing app can integrate with an open API and perform tasks such as ordering room service, controlling the lights, calling the front desk, and much more!


Stop by the Hotel Room of Your Future to try a live demo of our app, and chat with Kal MacDonald (Director of Business Operations, Percipia) and Michael Velasquez (CEO, Percipia) about what Percipia’s solutions can do for your property!

Percipia Welcomes Patrick, Our new Systems Support Specialist!


It is always nerve-racking coming into a new company and trying to break the ice. Ensuring that new employees feel comfortable is crucial to building a positive transition within a company. We thought it would be fun to ask Patrick a few questions to get to know him a little better.

Q: What is your official work title?

A: Systems Support Specialist

Q: Can you tell us more about your professional experience/history?

A: My professional experience has been mostly in luxury retail, most notably Louis Vuitton and Porsche Design.

Q: What do you like to do outside of work?

A: TINKER!! I love building things from e-waste and spare parts/broken things. I also play guitar and want to automate the world!

Q: What is your greatest travel experience?

A: My junior year at university, my class on Philosophical Aesthetics went to Manhattan and stayed in the university loft for a week. The whole trip was dedicated to seeing great art and eating great food with great people.

Q: Favorite movie?

A: The Fall/Heavyweights

Q: Guilty pleasure music artist?

A: Should I feel guilty for liking the Grateful Dead? Yes, yes I should. Do I? Yeah . . .

Q: What is something that inspires you?

A: New artifacts, that is, anytime I encounter an object wherein the design value is nearly tantamount to the objects’ functional value, I am in love and feel inspired!

Q: What would you say your professional goal would be now that you are employed at Percipia?

A: I hope to be able to keep Percipia in the vanguard of telephony solutions by learning the platform needs while exploring novel approaches to handling those needs.

Anyone can do call control, but what about integration?

There are over 10 major telephony systems within the hospitality industry, with over 50 property management systems worldwide; how do you offer a solution that allows for seamless integration between all systems?

The answer is Parallax.

With Percipia, you can integrate your phone system to your property management system (PMS), allowing for increased functionality your guests can benefit from.  Go above and beyond and offer your guests the white-glove experience they deserve.

  • Guest Information
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  • Set Automated & VIP Wake-up Calls
  • Set and Override Do-Not-Disturb
  • Room Move & Swap
  • 911 Emergency Features
  • Caller ID
  • DID Assignment
  • Housekeeping Room Status Updates
  • PBX, PMS and VM’s Status Indicators
  • Housekeeping Status Report
  • Check-in/out Report
  • Mini-bar Report

Does your property allow guest to initiate a work order through HotSOS? Can you seamlessly display an itinerary built with ALICE concierge on your guest device? What about digitally order room service via a mobile application and send it to the hotel kitchen for processing with instant POS billing?

Percipia’s Parallax integration engine not only ties various telephony systems to any major PMS, but Parallax also interfaces to Concierge, Workflow Automation, Valet, Spa, Fitness, Point-of-Sale systems.

No matter the hotel brand, casino size or resort location, guests deserve the highest level of hospitable experience. Do you offer a seamless experience for your guests and staff?

When you get Frequency and Parallax,
you’re in good hands.

Percipia offers 24/7/365 support through our Annual Maintenance Contract. You can rest assured that Percipia has your back all year long, even on holidays!

Frequency PBX: Reliable, Scalable, Cost-Effective

These are the key characteristics your telephony system should have. With hospitality in mind, Frequency PBX was designed with Parallax hospitality gateway and Precision VoiceMail built-in. Not only will Frequency PBX control your guest room extensions, but it also powers all administrative phones to share information like guest caller ID and automatic wake-up calls.

Contact us for more information or
view the brochures below:

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Booking a Hotel without a Phone in the Room?

I have quite a few IT Directors expressing their ideas to move away from guest room phones. My main question is “are you spending a lot of time managing the handsets?”. The answer is typically no. Once the handset is configured and placed it’s basically a “set it and forget it” device. These phones are built to take a beating and have a long life, so the question remains – Why the push to remove the phones?

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With most hotels modernizing rooms to accommodate new technologies, the big nightstand is quickly shrinking. Hotels are investing in solving the dilemma of the BYOD (bring your own device) era. The smartphone was a game changer in so many ways including the hotel nightstand. Once a cluttered space filled with a clock radio, pen and paper, tent card, menus, and a phone book – designers focused on minimally-designed all-in-one devices.

Reinvention Starts with Demand


While you may not place your cell phone and devices on your nightstand at home, the traveler will. Guests want to reach over after sleeping or relaxing and check their devices. The average guest travels with 3 smart devices and they need to conveniently recharge. The hospitality phone manufacturers met these demands with a smaller footprint, USB ports, and built-in clocks. And it’s working out to their favor. Instead of competing with the smart device, simply support it.


Calls to the Front Desk remain Consistent

The top reason a guest uses the hotel room phone is to quickly call the Front Desk. “What’s the WiFi password?”, “What time is Check out?”, and local information remains the top reasons a guest will use the phone.


Don’t Forget about Kari’s 911 Law

In February 2018, Kari’s Law Act was signed into law. The bill was an amendment to the Communications Act of 1934 that prohibits manufacturers from distributing a multi-line phone unless it is pre-configured with a direct dial to 911 without dialing the trunk prefix to obtain an outside line such as “9”.

Back to Basics for the Hotel Room Phone

While many hotels are exploring new ways to communicate with guests, incorporating Alexa, Google Assistant, and mobile applications with text messaging – the phone manufacturers moved back to basics. They no longer attempt to compete with smart devices. The phone at least for now is here to stay, primarily for 911 emergencies, convenience, and providing the quickest access the hotel services.