The Power of Social Media

All over social media platforms you will find a wave of ridiculous trends. There was once a time when people planked in random places in the world. There was a time when people would get in a group and record each other doing the Harlem Shake. The current trend is far out there, however the reasoning and power of the campaign is worth the viral trend. The Ice Bucket Challenge aims to raise awareness and money to fight Lou Gehrig’s disease, also called amyotrophic lateral sclerosis, or ALS.

The #IceBucketChallenge requires one too:
  1. State the name of the challenge.
  2. Identify the person that challenged them.
  3. Call out names of personal contacts that they would like to see do the challenge.
  4. Lastly, drop ice cold water onto their heads from a bucket.

What is incredible about this trend is the amount of money donated to the cause. Last year The ALS Association reports that it, and its 38 chapters, brought in $1.1 million. This year, because of the viral ice bucket challenge, brought in over $4 million in donations in just two weeks.
“It all started with Pete Frates, a former baseball player at Boston College who has been living with ALS since 2012. He floated the idea and his former teammates, as well as other Boston-area athletes, took him up on it. It was noticed and covered by local media and that attention, along with the social Web’s viral nature, launched it onto a much larger stage.” – Doug Gross, CNN Tech

If you go onto Twitter, Facebook, Vine, Tumblr, and Instagram and search the #IceBucketChallenge or ALS you will find the campaign and hilarious reactions. Many of the posts are from celebrities like Oprah, JT, and Lance Bass. Check out their video’s below!

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