The airline Quantas is starting to monitor digital conversations in an effort to figure out flyers’ preferences using a technology from an Australian startup company called Local Measure. Local Measure’s technology works by using GPS coordinates. For example, a customer could Instagram a photo from an airport lounge and the airline would be instantly alerted allowing them to see what customers are eating or drinking in the airport. In return this information could be utilized by the airline making a traveler’s trip even more enjoyable.
Another advantage to using social media concerns customer satisfaction. If a customer makes a Facebook status or tweets about an issue they are having, the airline is instantly alerted about the problem as well as where the guest is located, allowing for a quick problem solved! Having customer assistance before even having to ask is something we’re definitely on board with!
For more information please visit http://edition.cnn.com/2013/12/15/travel/business-travel-airlines-social-media/index.html?hpt=travel_hp_blogroll