AdTrap: Internet without Advertisements

One of the biggest annoyances of the modern age is dealing with unwanted ads, from YouTube to Google, ads are everywhere and ad blockers only do so much. AdTrap, a new device that started shipping in August blocks the ads before they even reach you, making an ad free browsing experience possible. The company’s motto is “the internet is yours again”, a throwback to the early days of the internet when there were no ads.

AdTrap is a white rectangular box that resembles a wireless router and blocks the ads before they reach your computer or mobile phone. It retails at $139, which seems pricey when ad blockers are free, but it blocks much more than an ad blocker. The company has already retained lawyers to deal with any potential disgruntled websites or advertisers, since sites like CNN rely primarily on revenue from advertisers to make their money this could hurt their bottom line. Another drawback is there are popular websites it doesn’t work with such as Hulu, but they say they are working towards making it work there as well.

AdTrap could be the next big thing, or it could fall to the wayside, it all depends on two things: how badly consumers don’t want to see ads and how badly websites want to keep advertising revenue. Only time will tell which side wins.

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