We have previously mentioned a Twitter themed hotel, but what about an Instagram themed hotel? The 1888 Hotel in Sydney, Australia has made that a reality. Social media is increasingly seen as a form of influence and 1888 Hotel is taking advantage of that by allowing 50 guests with a minimum of 10,000 Instagram followers to spend a night at the hotel for free. For those who do not have as many followers, the hotel also holds a monthly contest providing the guest who posts the best and most creative photo on Instagram a free night. All guests have to do to participate in either of the contests is Instagram pictures at the hotel using the hotel’s Instagram handle #1888Hotel.
The hotel’s name is even in reference to the year Kodak introduced the first camera with film. It is also decorated in a way to promote guests to take and Instagram pictures. There is a large digital photo frame that hangs in the lobby to showcase the best Instagram photos and a mirror so guests can take popular “selfies.” There are also over 100 Instagram pictures taken by guests that are used as décor throughout the hotel.
This seems like a smart idea to us as the guests who have over 10,000 followers on Instagram are top social media influencers and would quickly spread word of the hotel.