Since Apple introduced its App Store 5 years ago, many mobile innovations have been created because of it. Let’s take a look at how the creation of the App Store has changed the way companies do business.
The way goods and services are provided has changed – digitally accessed products are in high demand. For example, companies like Amazon or Barnes & Noble offer eBooks, allowing customers the convenience of having access to any book or magazine from their smart phone, computer, or tablet.
Apple’s well known slogan, “there’s an app for that,” has increased the use of applications not only by consumers but also by businesses. For entrepreneurs and start-up companies, the ability to create and promote their products and capabilities through mobile applications has allowed them to increase traffic, branding, and most importantly revenue.
Looking back on the past five years we can only wonder what the next 5+ years will hold. What do you think? Or better yet there may already be “an app for that”!