Many hotels are now taking advantage of the opportunity to open new properties near college campuses. From parent’s weekend and sporting events to summer programs, college campuses create a year round demand.
One hotel brand taking advantage of this is Hilton Garden Inn. The hotel’s vice president Don Willingham states that its “expansion strategy prioritizes locations that make sense from a profitability standpoint, and in looking at the college market, we found a recession-resistant environment.” The property expects to open 20 new properties this year near college campuses.
Davidson Hotels and Resorts has a portfolio of properties near college campuses that it is focusing on expanding. Its properties include Sheraton Iowa City, Westin Annapolis, and Renaissance Baton Rouge among others. The company also plans on appealing to universities by hiring students and catering to campus events.
Building a new hotel by a college campus will always be a smart investment because every year new students arrive, creating more demand.