With many standard hotel rooms now including Wi-Fi, electronic docking stations, and HDTV, what other technological improvements can hotels make? With increasing technology it is important to not just improve the inside of the hotel, but also improve the exterior. Making the appearance of the hotel more vibrant could potentially attract more guests.
One hotel beginning this new trend is the InterContinental Miami. It plans to use LCD screens and lights on the outside of the building to attract guests before they even enter the hotel. Plans also include having multiple hanging LCD screens displaying downtown Miami and touch-screen coffee tables in the lobby.
As consumers become more obsessed with new technology, hotels seek to go beyond typical in-suite technology and improve their properties to redefine their guest’s entire hotel experience. In order to do this, hotels are looking at advancements in transforming the appearance of the property by making it stand out in a crowded city.